If you are an aspiring actor looking for acting jobs, you can’t stay at home waiting for opportunities to knock at your door. You need to devote some time to take your career to the next level and be in the heads of the top filmmakers, casting directors, and talent agents. Below you’ll find the top marketing tools that will help you get in the door more effectively.
Headshot
This is an essential tool for any actor. It should be an 8×10 professional color headshot as it’s your key to get an audition. Your headshot should reflect the roles you’re most castable as.
Resume
A resume gives you credibility and shows a casting director why they should hire you. If should be no longer than one page and attached to the back of your headshot. Include your contact information and set the focus of your resume to the part you’re auditioning for.
Demo Reel
A demo reel can highlight your acting skills, confidence in front of the camera, and personality. It should be one to two minutes long. Look at it like a commercial that reflects your skills. It can have several mini-clips of your past work or a good story that displays your abilities.
Marketing Plan
Having a plan will help you reach your goals. Define your goals, set deadlines, and everything you plan to do to promote yourself. From your website and newsletter to the campaigns and meetings you’ll attend. Use your marketing plan as the perfect path to make your dream come true.
Website
A website can act as your portfolio. You can display your photos, resume, showreels, news, reviews, and social media accounts.
Social Media Accounts
Most actors overlook the power of social media. Social media can be a great networking tool if used correctly. Follow industry leaders, casting directors, talent agents, and media outlets. Post interesting information about the industry, photos, and clips about your latest projects, and interact with your followers.
Post Card
A postcard is a good way to say hello, to promote a new show, or even to follow up after an audition. Be creative, include photos and production stills.
One-Sheet
You can use one-sheets to promote your self, and they are very easy to create. It’s your magazine cover or movie poster.
Media Coverage
This is an excellent tool that few know about. It’s how the industry does business and brings in the money. It builds a buzz, generates excitement, and creates curiosity. Media coverage will help you gain credibility and scale up your visibility as you will have more people talking about you. To get media coverage you will need a great story, appropriate news outlets who are willing to publish your story, and a good pitch. Once a media outlet publishes your story, other news outlets will approach you.
Business Cards
It should have a headshot, social media links, website, professional representation, and talent agent. It’s a great networking tool that you should carry around when attending parties, events, and film festivals.
If you want to get noticed as an actor you need to market yourself. Put these marketing tools into action so the next time a casting director needs a role to be filled, you will be the first one they think of.
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