Baseline Theatrical

Baseline Theatrical is a full-service Broadway general management company founded in 2014 by Andy Jones, specializing in financial management, production planning, contracting, theatre deal negotiation, vendor management, and marketing for Broadway, Off-Broadway, and touring productions. The firm is known for its work on landmark shows including Hamilton (national tours), Sweeney Todd, Freestyle Love Supreme, Pass Over, and CATS: The Jellicle Ball. Baseline combines deep institutional expertise — its founders previously managed Rent, Avenue Q, In the Heights, and The Book of Mormon — with a nimble, startup-minded approach, customizing its services to each production's specific needs.