The Siegal Company

The Peggy Siegal Company is a boutique entertainment PR and publicity firm headquartered in New York City, with offices in Los Angeles and London, founded by veteran publicist Peggy Siegal. The firm specializes in high-profile film awards campaigns, private screenings, red carpet events, luncheons, and book parties for studios and talent. Widely regarded as an industry 'secret weapon' — as dubbed by The New York Times — the company is particularly known for its role in orchestrating Oscar-season campaigns by connecting films with media, critics, and industry influencers across New York, Los Angeles, and the Hamptons. The company was described as one of the top 12 media marketing firms in 2018.