UNconventional Entertainment

UNConventional Entertainment is a female-led, non-scripted production company founded by veteran factual executive Gena McCarthy, operating under an overall deal with Sony Pictures Television's nonfiction group. The company specializes in lifestyle and factual entertainment formats across genres including relationships, home, food, survival, Americana, competition, and crime. Its first greenlit series, Celebrations with Lacey Chabert, premiered on Hallmark+ in September 2024 and was renewed for a second season, marking Hallmark Media's debut foray into unscripted programming.