The Beanie Bubble

This is the story behind one of the biggest speculative crazes that tore through American culture in the 90s. It pulls back the curtain on some of the absurdities and flaws of the American Dream — particularly the female relationship to it. It’s a celebration of the women who helped power Ty Warner’s success, whose strengths and good instincts were crucial to the creation of the phenomenon, but whose names are not on the Beanie Babies’ heartshaped tags.